The specific purposes of the Lamorinda Winegrowers Association are to provide on-going education and support for its members in the areas of vineyard maintenance and management, and winemaking; foster communication and the exchange of information among its members; encourage sustainable practices, resulting in the production of high quality grapes and wine in an environmentally-friendly and socially responsible fashion; promote the Lamorinda community and its status as a winegrowing region, enhancing the marketability of Lamorinda-grown grapes and Lamorinda-made wine; and cultivate a strong relationship with the local community.