I’m delighted to share with you the aggregated information from our recent member survey. As a reminder, the incoming Board put out a survey to current membership to invite comments on how to best serve the needs of the membership.
Attached is an at-a-glance overview of the Association, and here’s the link to the breakdown of the results received from participants.
The highlights:
– 48 members participated
– Around 78,000 pounds of grapes were harvested in 2019
– The majority of grapes were produced for non-commercial consumption
– About half of respondents outsource wine production
– Cabernet Sauvignon and Merlot are the most frequently grown grape in Lamorinda
– Cabernet Sauvignon and Petit Syrah are the most frequently produced wines
– Generally, people are supportive of the tasting room with the main focus on production, sales, member tasting and meetings, education, and interest in offering experimental wines for tasting
– Social mixing is just as important in learning as formal education
– Suggestions for areas of member education focus on solving problems throughout the production process from crush to bottling, vineyard management, mentorship, how to maximize an individual location, legalities of wine making and selling
This feedback will be used to shape educational and social events over the coming year, as well as making it easier to match needs with expertise.
Keep letting us know of your successes and other updates that you’d like to share with the broader community.
Amy Schofield, Board Member
